Maison Kitsuné - French clothing, eclectic tunes & coffee anyone?
Feature by Daniel Leyton
Maison Kitsuné is a brand that has grown steadily and organically from its origins as a record label about a decade ago. It now has three stores, one each in Paris, Tokyo and New York, with the last inside the Nomad Hotel. Its popularity might seem sudden. So far, they have been on the up and up – and fast – since their beginning in 2002. Lead by founders Gildas Loaëc and Masaya Kuroki, with recently appointed Ex-Celine Designer Yuni Ahn as the Creative Director.
The brand has been on my radar since they made the shift from making records to launching ready-to-wear clothes in Spring/Summer 2005. Being the triple-threat music label-fresh clothing-café that they are, they embody the holy trinity of urban fashion in my mind.
I appreciate clever branding, and Maison Kitsuné is a brand that houses quality-evolving platforms without abandoning their previous one.
Recently, they revealed their Fall 2019 line in partnership with the forever-groovy Boiler Room. The show held in Paris was displayed in typical Boiler Room fashion, with cool beats and shoulder rubs with the DJ in the centre. This time, however, instead of the runway, the stage became the fashion performance of the season.
The show featured models dancing to the music, all while looking lavish with the brand-new collection on display under flashing headlights, showcasing that fashion does not need to be strutted in a single line.
I, for one, am absolutely obsessed with their minimalist monochrome spin on the chunky sneakers looks. This is a well-worn style that has been making its presence known for years, and as we talked about in our Unavoidable 2018 Trends article, it definitely makes anyone – and any brand – stand out.
Now, their new collection boasts a “blurred line between the men’s and women’s collections by proposing unisex layers”. They’ve amplified classic looks this season, making tailored styles seem relaxed and effortless.
FALL 2019 MENSWEAR
I’m calling it now: this is the best collaboration that could happen this year, and it’s only January. The brand speaks ‘straightforward chic’ and has me wanting to embody the lifestyle that their clothes portray. With my overseas trip to Japan coming up, Maison Kitsuné is on the top of my list of places to visit, and I’m very eager to drop some yen on their new season wear.