One Drop, Big Difference
Feature by Jyqa Patano
Human actions result in rippling consequences, and One Drop have made big waves with their sustainable methods and long-term goals. Created by Cirque de Soleil founder Guy Laliberté, One Drop attempts to ensure that all people have equal access to water and sanitation – necessities and, for some, luxuries because of unavailability – and not just when they need it the most.
Their unique sustainability model grabbed the attention of the Casper & Casper team. We previously featured an article on a collaboration between Beau Lake and One Drop, and the foundation’s commitment to giving communities access to safe water in the long-run was so empowering, we decided to do our research on the foundation’s mission and vision.
A drop in the water, a change for forever
One Drop encourages social change initiatives to reshape attitudes and behaviours, creating a ripple effect of social change through charity work that focuses on water, a vital aspect of daily life. They aim to give people ownership of the projects over time by employing a novel approach to charity work, essentially acting as a launching pad for their autonomy.
Their Social Art for Behavioural Change approach promotes the creation of deep-rooted, positive behaviours and attitudes towards clean water, hygiene and sanitation. They do this by working together with the local population, supporting social art activities, communicating in their language and encouraging them to literally draw inspiration from their heritage and their experiences. They reason that “touching an emotional chord within communities” is an integral part of changing attitudes, behaviours and practices, consequently giving these communities the power to break free from the cycle of poverty.
Additionally, all projects funded by One Drop follow their ABCs of Sustainability: Access to safe water, Behavioural change through social interventions and programs, and Capital to develop market-based solutions to increase financial opportunities for the recipients of the foundation’s projects in countries like India, Honduras, Haiti and Guatemala (to name a few).
The ripple effect
Their empowering agenda has reached over 1.4 million beneficiaries over the world for the past 10 years. They have been working with local and international NGOs such as WaterAid and Water for the People, and private companies and organisations like Cowater Sogema and Makivik Corporation, undeniably shifting the tides for the better. They have also won the United Nations Water Award for Best Practices and the International Water Association's Innovation Award.
Charities like the One Drop Foundation, who have created and employed a sustainable, long-lasting model of change within communities, are the ones who have enduring effects on local communities. On its own, One Drop may just be another charity, but working together with its partners and local communities, they may just create a sea of change that will wash over the lives they touch for generations to come.
To donate or become a partner, jump to One Drop website for details.